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Tour d'Echelon 2024
Echelon Fitness
Overview
Twenty-one stages. Various terrain types. One challenge. Tour d'Echelon is an annual, virtual cycling event that parallels the prestigious Tour de France. Echelon members have a chance to rise to the occasion and take on the Tour d'Echelon challenge.
Goals
Unify the look and feel of the challenge between marketing communications and in-app assets.
Deliverables
2024 challenge icon; App challenge card; Live and on-demand class cards; Full & weekly class schedule for organic social; Blog hero; Email hero; Finisher t-shirt for members.
Department
Member Marketing; App & Content
Role
Designer
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