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Milestone
Rewards Program
Echelon Fitness
Overview
Expand Echelon's existing major milestone rewards (100 and 1000 workouts) into a broader spectrum to incentivize and motivate members to keep investing in their health while Echelon invests back into their efforts.
Goals
Create vibrant graphics to invigorate the program's visual look and incorporate them into all of the creative needs for outgoing communication and reward designs.
Deliverables
Member BINGO card; 100 Workout t-shirt design; 250 Workout custom cooling towel design; 750 Workout water bottle design; 2K workout jersey design; Email heroes for every milestone; Email hero GIFs for major milestones; Email banners; Vector illustrations; Mockups.
Department
Member Marketing; App & Content
Role
Designer
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